Sponsorship

After watching a recent Nike commercial that (literally) spotlights some of my favorite skateboarders, I was thinking about what it means to be sponsored.  Paul Rodriguez, Omar Salazar and Theotis Beasley have made it about as far as any skateboarder could dream to go.  Being paid to skateboard for an international company with bottomless pockets and being filmed in exclusive locations that are aired on primetime television are the dreams of little kids practicing in driveways across the world.


You can see the video I'm talking about below.  As you watch it, think about what they did to get there.