The Author
Seth Godin is the author of a wildly popular blog and thirteen books. Though his professional background has been in marketing, his advice spans product development and personal development as well. Mr. Godin has built his career on thinking big and changing everything. His newest book is an evolution on that theme.
Poke the Box
Do something. Try it out. See what happens. See if you get what you want. If you are wrong, make some adjustments and try it again. This is the main lesson in Poke the Box. We, as a people, have forgotten how to start things. We have become very good at turning the crank and supporting the status quo, but have become nearly incapable of trying something new.
Read the rest of my review... after the jump.
